According to ESPN, this is Jimmy V Week.  It is a week when ESPN, in conjunction with the V Foundation, remember former North Carolina State Basketball Coach Jim Valvano, and raise funds for Cancer Research. 

Watch Coach V’s powerful message that kicked off this foundation shortly before his passing in ’93: 

I don’t comment about it often, but because I am a cancer survivor, and because I see how many people are struck by this awful disease, this cause is one I wholeheartedly endorse.