Here is a challenging perspective and good instruction from Leon Brown, church planter and pastor at Crown & Joy Presbyterian Church in South Richmond, Virginia:

“I fear that one of the reasons we don’t know how to engage non-Christians to talk about Jesus is because we’ve forgotten how to have regular conversations. If the conversation is not about the Bible, a child’s education, church, other forms of ministry, or the occasional sporting event, we don’t have a paradigm for much else. If this is you, here’s a remedy. Spend more time in public places and listen to the discussions that are occurring around you. You’ll begin to notice what’s important to people. Grow in your understanding of those things. Even consider how the word of God speaks to those situations. After some time, it’ll be easier to have ‘common grace’ conversations, and you’ll be prepared to share the word in a natural manner, as the scriptures speak to many, many things.”