Lessons from The Externally Focused Church

 

 Although everyone outside the Church is a potential ministry focus, the Externally Focused  Church moves intentionally toward two groups:

  1. Those on the margins
  2. The City

– from Externally Focused Church 

These are important points to remember when designing an outreach strategy for the local church.  The first, people on the margins of society, probably needs no explanation.  The second, while in some ways obvious, may be helpful to explain, at least a little. 

The focus on the city does not necessarily mean our focus must be on the mega metropolitan areas throughout the country and around the world.  While no doubt those places are important, when you think of “city” think simply of “places where people gather”.  Externally Focused Churches work to benefit the common good more than create places to which Christians withdraw from others.  (Jeremiah 29.7)

Mere Marketing Misses the Mark

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This had to be one of the more irritating telemarketing calls I can recall. 

Some guy cold-called me at my church office yesterday and wanted me to give him a blow-by-blow of our Outreach strategy.  He had a service to sell that would “enhance” our attractiveness to the community.  To listen to him it sounded like a can’t miss thing.  One problem with that ‘can’t miss program’… I had used similar services in past churches, and my present church had used it prior to my arrival.  All previous tries were whiffs. We attracted ZERO.  And we blessed no one – except, maybe, the sellers of the service.

But the “selling” of the church is not the only thing that gauled me.

One thing that rubbed me the wrong way was the pretense of selling this service, not for the money but for the benefit of the Church.  What c-#-@-p!; err, what a joke.  Who did he think he’s kidding? (Or, is he kidding himself?)  I have no objection to people being in business to make money.  There is nothing wrong with that.  Even in the church supply business there is nothing wrong with profit.  Scripture speaks against dishonest gain, not against  legitimate gains.  So this guy had no reason to hide the fact that he is in business. Just own up to it. To deny it leads me to mistrust him even more.

A second thing, and what probably bugged me most, was that he had the audacity to demand that I explain to him about our Outreach program.  He really insisted. Ordinarily I am happy to share our vision. But this was a cold-call telemarketer.  I don’t have time for that.  Trying to get off the phone, I simply expressed: “We’re doing fine.”  Yet, he kept pushing, even asking sarcasitcally: “Doesn’t your church want new people to come?”  Since when did I, or our church, become accountable to this guy?

Finally, in retrospect, I am also a little disappointed.  I finally gave the guy a brief synopsis of our Outreach strategy. Our plan is simply:  “To Bless the community where God has sovereignly placed us.”  Though we are happy our church has grown significantly in both members and attendance over the past two years, that’s not what we want to be about. It is not about us. It is about God’s glory & grace. It is about loving our neighbors. We are intentionally becoming more Incarnational than Attractional. In other words we are measuring our health more-and-more by the way we go out into the community to serve those around us than by the number of people we put on our rolls.  Therefore we are engaging in things like Prayerwalking, Servant Evangelism, and equipping and unleashing our members to serve in a number of ways throughout the Mountain Empire.  We are learning to express the love of Christ in practical ways to our neighbors.  Eventually we hope to be able to express the love of Christ in significant ways…

But marketing, while it may have a place for the church, will never of itself help us meet those objectives.  Marketing by it’s very nature is about selling of self.  Marketing is about “US”.

What was disappointing is that this guy didn’t comprehend what I was telling him.  Not at all.  His paradigm only allowed him to digest the work of the church in one way – mere numbers attending our church.

What is more disappointing is that I suspect this guy reflects the majority understanding of mission permeating American Evangelicalism: “It’s All About Us.”   And with that perspective – even when we sincerely think we are doing God a favor when our churches grow – our influence has steadily diminished throughout our society. 

We have ignored the covenant mandate made with Abram in Genesis 12, that the Lord’s plan is to bless all Peoples through us; we have neglected Christ’s madate to love our neighbors (Mark 12); and have have forgotten the example of the early church (Acts 2).  How else can we explain this narcissistic myopia in Evangleicalism?

Let me finish with this: I’m not opposed to church growth.  I agree that healthy churches do grow; and that ‘non-growth’ is nothing to take pride in.  But I have learned that not all growth is healthy; and that sometimes a period of stagnation or even decline may in reality be an opportunity for a chrysalis period.  Again, I have the privilege to pastor a church that is showing growth.  But either way, when our focus is primarily on ourselves it is not where it needs to be: first, on God; and second, significantly on blessing our neighbors.  (Mark 12.28-31)

When we learn to effectively place the emphasis in the proper order, God is glorified, our neighbors are blessed, and we are all better off.

Odyssey of Church Outreach

Outreach and evangelism are among the most important responsibilites the Christian has to his/her community. They are also perhaps the most intimidating. 

A friend of mine, who is not a pastor, took over the the outreach ministry of his church. He was aware at the outset that this ministry was in need of an ovehaul.  During the ‘heydays’ in this congregation most of the growth occured through transfers from neighboring churches experiencing turbualnt times. The church had never really cultivated a healthy outreach/evangelism ministry.  And recently this church had itself just emerged from a prolonged period of conflict. Consequently, little effort had been made in a few years to reach out to the community. Mere survival and self-preservation had been the prevailing mindset.  But the dust having settled, many in the church had been developing a renewed interest in their missional responsibility.

One of the first things my friend did was to take an informal survey of other members of the congregation.  What he found was somewhat unexpected.  Many of the members expressed a genuine willingness to reach out to the community.  This part was as he suspected.  But what surprised him was the nearly universal sense of inadequacy that the church members felt.   They would be willing – even anxious – to reach out to their neighbors.  They just didn’t think they knew how.  So they had never taken any initiative.

I don’t think this is an uncommon problem.  I remember my own experience.  As a Junior at the University of Tennessee the director of Athlete’s in Action, Doug Pollock, was mentoring me.  He suggested it was time I learned to do evangelism.  The idea of actually introducing others to a vital relationship with Jesus was exciting.  But it was also overwhelming.  Consequently I was paralyzed by the thought.  (I learned, by coercion – which I don’t recommend. Eventually, though, I faced my fears and began more freely sharing my faith – with varying effectivenss.) 

I also remember reading about the amazing beginnings of the Calvary Chapel movement. In the early days the founder of the movement, Chuck Smith, faced a congregation laced with fear of evangelism. He recognized this as a very common issue in most churches, and for most Christians. He also thought about the approach most pastors – including himself – employed to combat the paralysis: Guilt.  But as he re-diagnosed the problem a different solution came to mind.  He realized that the primary problem most people experienced was not a lack of desire, but a lack of confidence.  Guilt would not remedy this problem, only compound it.  Instead he realized that outreach needed to be modeled and taught. Smith believed that when the people grew in confidence that they would neither dishonor God nor destroy friendships in the process, evangelism would become natural and common.  And he was right! 

KEY CONCEPTS

Two key concepts to remember concerning evangelism are Intellectual and Incarnational. 

Intellectual deals with the content of the faith, an awareness of people (including ones self), and to some degree an understanding of the methods employed.  (Methods may not be the best word, because it seems to connote a formula. That is not my intention. But I’ll elaborate on methods in another post, which I hope will bring some clarity.) All of these things are important for effective evangelsim.  It will likely take the average person a little work to develop a competent grasp of these things. But while the old saying is true: “nothing worth doing is easy”, these things are not as complicated as many seem to think.

Incarnation means “in the flesh”.  It is used uniquely of the person and ministry of Christ. But it is also applies appropriately, I believe, to the followers of Christ who are commissioned to carry on his work on earth.  Jesus himself said: “As the Father has sent me, I am sending you.” (John 20.21

Jesus’ statement requires us to ask oursleves: “Just how did the Father send Jesus?”  When we understand the answer to that question we have a picture of what Jesus intends for his followers, his church.  And without trying to oversimplify the doctrine of the Incarnation, we must understand that fundamentally it means the Father sent Jesus “in the flesh”. (See Philippians 2.5-8, John 1.14). Or as Eugene Peterson wonderfully puts it: “The Word became flesh and blood and moved into the neighborhood.”

While it is important to recognize that Christ is unique in his Incarnation, and that there are aspects that cannot be replicated, it is also important to recognize that he has conferred an incarnational mandate upon his followers. We are commissioned to live and proclaim our faith in our neighborhoods.  Media may provide some helpful tools in the work of evangelism, but it is no substitute for living out our faith in the midst of both other believers and non-believers.  To do what Jesus commissioned us to do, to act as Jesus acted, we must “move out into the neighborhood”. We cannot stay behind the fortress-like doors of the church and simply invite select people to visit us there.

OBSTACLES

The two “I’s” – Intellect & Incarnation – are import, inseparable, and inconvertible.  Understanding these concepts is a good start. But we also need to be aware that there are obstacles that need to be addressed if we want to experience frutiful evangelism, and have effective outreach from our churches

In the couse of subsequent posts, I  will address six common obstacles that hinder Christians, and churches, from effectively

1. Lack of Understanding of the Gospel

2. Prayerlessness

3. People Blindness

4. Outdated Methods

5. Timidity

6. Motives